About Us

• Total consolidated assets: $3,618,924,000
• Stockholder’s Equity: $696,141,000
• Book value per share: $27.29

United Fire Group embraces a conservative management approach to business operations, which has contributed to its financial strength and stability as a nationally recognized insurance carrier. We are a generalist company and prefer a wide array of risk classes. Underwriting expertise is our strength.

• To achieve consistent profit through disciplined pricing and underwriting
• To adapt quickly to market conditions, while maintaining stability
• To support employee innovation and development
• To use technology without sacrificing the face-to-face customer experience

• Disciplined underwriting
• Superior customer service
• Long-term relationships
• Emphasis on consistency
• Competitive profit-sharing plan
• Adaptable to market conditions
• Listen and respond to our agents and consumers

By using a combination of conservative management, progressive leadership and competitive products, United Fire Group has grown from a small automobile insurance company into a successful regional carrier. United Fire & Casualty Company, the parent company of United Fire Group, was founded in 1946. In addition to United Fire & Casualty Company, United Fire Group also includes the following wholly owned insurance subsidiaries:

• United Life Insurance Company
• Lafayette Insurance Company
• Addison Insurance Company
• United Fire & Indemnity Company
• United Fire Lloyds
• Mercer Insurance Company
• Mercer Insurance Company of New Jersey, Inc.
• Franklin Insurance Company
• Financial Pacific Insurance Company

We are gratified to have the opportunity to protect the hopes and dreams of individuals across the nation.

• Strong agency relationships in an established agency network
• 796 independent property and casualty agencies; 956 independent life agencies (as of 12/31/10)

• Disciplined, experienced underwriters
• Commercial lines emphasis
• Stable earnings through life business
• Profits over growth
• Emphasis on loss control
• Accessible and responsive

• Business driven
• Tech people with the essential industry knowledge
• Core systems developed in-house
• All documents electronically imaged