About Us

United Fire Group began as the dream of one man, Scott McIntyre Sr., in Cedar Rapids, Iowa, and over the past 65 years has grown into a publically traded multibillion-dollar company.

United Fire Group sells through more than 1,000 independent agencies in 43 states, plus the District of Columbia, and as a life insurer in 36 states, represented by more than 900 independent life agencies. We employ more than 900 individuals throughout our offices in California, Colorado, Iowa (home office), Louisiana, New Jersey, Pennsylvania and Texas.

Commitment to Shareholder Value (figures as of 12/31/12)

  • Total Consolidated Assets: $3,694,653,000
  • Stockholder’s Equity: $729,177,000
  • Book Value per Share: $28.90

Conservative Management Approach

United Fire Group embraces a conservative management approach to business operations, which has contributed to its financial strength and stability as a nationally recognized insurance carrier. We are a generalist company and prefer a wide array of risk classes. Underwriting expertise is our strength.

Corporate Goals

  • To achieve consistent profit through disciplined pricing and underwriting
  • To adapt quickly to market conditions, while maintaining stability
  • To support employee innovation and development
  • To use technology without sacrificing the face-to-face customer experience


  • Disciplined underwriting
  • Superior customer service
  • Long-term relationships
  • Emphasis on consistency
  • Competitive profit-sharing plan
  • Adaptable to market conditions
  • Listen and respond to our agents and consumers

National Growth

By using a combination of conservative management, progressive leadership and competitive products, United Fire Group has grown from a small automobile insurance company into a successful regional carrier. United Fire & Casualty Company, the parent company of United Fire Group, was founded in 1946. In addition to United Fire & Casualty Company, United Fire Group also includes the following wholly owned insurance subsidiaries:

  • United Life Insurance Company
  • Lafayette Insurance Company
  • Addison Insurance Company
  • United Fire & Indemnity Company
  • United Fire Lloyds
  • Mercer Insurance Company
  • Mercer Insurance Company of New Jersey, Inc.
  • Franklin Insurance Company
  • Financial Pacific Insurance Company

We are gratified to have the opportunity to protect the hopes and dreams of individuals across the nation.

Relationships (As of 12/31/12)

  • Strong agency relationships in an established agency network
  • 1,022 independent property and casualty agencies; 913 independent life agencies (as of 12/31/12)

Strategy and Focus

  • Disciplined, experienced underwriters
  • Commercial lines emphasis
  • Stable earnings through life business
  • Profits over growth
  • Emphasis on loss control
  • Accessible and responsive


  • Business driven
  • Tech people with the essential industry knowledge
  • Core systems developed in-house
  • All documents electronically imaged
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