Our Business Approach

Our Business Begins with YOU!

We recognize that our business begins with our agents, but acknowledge that our business is you, the consumer. The commitment United Fire Group has to its agents is exceeded only by its agents’ commitment to you, the customers.

United Fire Group relies on a combination of:

  • conservative management
  • progressive leadership
  • support of employee innovation and development
  • disciplined underwriting and pricing
  • dependable, long-term relationships
  • competitive products

These elements are central to our day-to-day business operations and have contributed to our financial strength and stability as a nationally recognized insurance carrier. We rely heavily upon the strong personal relationships we establish and nurture on a daily basis.

Operating through a network of independent agents in more than 1,300 independent agencies, we provide insurance protection to individuals, businesses and organizations. Our complete line of products includes commercial insurance, personal insurance, life insurance and surety bonds. Please use our Agent Locator to find an agent near you.

Our Business is YOU!

We consider it a privilege to protect the hopes and dreams of individuals across the nation. At United Fire Group, we treat every customer like a lifelong customer.

We provide quality products, competitive pricing and superior customer service. Whether you have a claim to report, a question about your billing statement, or a request to update your policy, you can rely on our staff members to respond in a timely, accurate and courteous manner. Our claims staff conducts their duties promptly and professionally, while employing the highest ethical standards.

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